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The Fourth Industrial Revolution
In the first industrial revolution, we stopped using animals to use machines; then, we made mass production possible to later become digital and reduce production costs. Now, the fourth industrial revolution faces us with technological advances that merge physical, digital and biological worlds and promises to change the way we live, relate and work. Business models are disrupted and employment seems to be widely impacted with a huge job displacement: the rise of machines!!! The fourth industrial revolution entails changes in different existential fields: ethics and limits of AI, new business-client relationships with digitalization, fusion of technologies and disciplines, inequality and the impact on social stability, etc. However, although we are going through the fourth industrial revolution already the fear of all humans has not changed, on the contrary, it has always been the same: losing our jobs. Actually, machines are rising to support human activities and help to cover our needs in a better way or even faster. According to Alejandro Melamed -HR Consultant-, it is not about the humans Vs robots but about understanding what is it that we want from the robot and the human. Any repetitive action with little creativity is likely to become a commodity. However, thinking, creativity, innovation, added value, empathy and above all passion will never become commodities. In today’s world where communications are fast and the amount of data is huge, translation needs to merge both concepts to adjust: automation and creativity. Just as the German philosopher Peter Sloterdijk puts it, it is no longer possible to think in monovalent or bivalent concepts: body-soul, spirit-matter, subject-object, freedom-mechanism, machines-humans. At BT we embrace technology to put our most human part on every translation! By: Juan A. Baquero
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